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Para Group Transforms to CT Corp
December 1, 2011

Para Group, a business conglomerate, which has interests in financial services, media, retail, lifestyle, entertainment, property and agriculture unveiled a new name and corporate identity designed by Landor Associates, one of the world’s leading strategic brand consulting and design firm.

The company that was founded by Chairul Tanjung two decades ago in 1987 has made significant progress and provided strong foundation to realize even more ambitious growth plans, through brand development, alliances and acquisitions.

Para Group changed its name to CT Corp to better reflect the company’s recent transformation and new commitment to develop business that will transform Indonesia and improve the lives of all Indonesians, positioning itself as the symbol of new Indonesia.

The CT Corp transformation comes from having an ambition and making it into a reality and the new identity bears the symbol of the winged man inspired by its aspiration to ‘take flight’, this new brand identity is an expression of transforming ambition into excellence.

Indonesia’s transformation is awakening the hopes, dreams and ambition of its people. What is needed today are the right kind of leaders that will help the country and its citizens realize their full ambitions. CT Corp brings a unique purpose-driven approach to business that provides individuals and businesses the leadership, expertise and inspiration needed to transform ambition into excellence.

Inspired by the ingenuity of mankind, the strength of good leadership and teamwork. The winged man symbol is ready for taking flight and is a strong statement of its brighter future. A brighter future comes from the possibility in free to dream, to hope, to wish and work.

(Source: Internal)





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